At BELIEVE Snowboards, it’s not just about high-quality, high-performance products—it’s about experience and connection. By intertwining faith and performance, we take riders on a deeper journey through the lines less ridden—ones filled with love, joy, compassion, humility, and freedom. Whether you’re pushing the limits of your faith or the boundaries of your adventure, we are here to embrace them both.
BELIEVE aims to carve out a niche in an industry dominated by performance-focused brands. Our mission is to provide a deeply connected, spiritually-driven experience that resonates with riders seeking purpose, mindfulness, and excellence. With a strategic approach to branding, sales, and market penetration, BELIEVE is poised to disrupt the industry and establish itself as the premier faith-inspired snowboarding brand.
BELIEVE is more than a brand—it’s a movement, a lifestyle that connects and inspires riders of all types worldwide.
BELIEVE wasn’t just founded—it was revealed. In the
stillness of snow and silence, a message came through. A moment of divine
clarity that transformed pain into purpose. BELIEVE Snowboards was born at the
intersection of brokenness and belief. Our founder, Evan Falconer, found
himself at rock bottom—emotionally, spiritually, and personally. In search of
healing, he turned to the mountains, where he spent time in solitude,
reflection, and deep meditation. It was there—surrounded by the stillness of
snow, sky, and creation—that he encountered God. This moment of divine clarity
became the catalyst for a complete transformation: from darkness to light, from
despair to gratitude, from wandering to purpose.
As Evan emerged from this spiritual awakening, the vision
for BELIEVE took shape: snowboards not just designed to ride—but to awaken.
When he shared this vision with Brandon Frank, someone had also undergone a
profound personal awakening and walked his own road from chaos to clarity,
Brandon immediately recognized its truth and brought his own insights into the
subconscious negativity shaping modern culture—the connection was electric.
Brandon articulated what Evan had felt but never named: that the world was
flooded with harmful messaging, spiritual disconnection, and a growing sense of
isolation.
Together, they saw a problem that extended beyond
themselves: a world saturated with negative subconscious messaging, spiritual
disconnection, and a pervasive sense of isolation. They knew they had a unique
opportunity—and responsibility—to respond with love, light, and purpose.
BELIEVE was founded as both a brand and a beacon. A way to
create high-performance snowboards that not only ride well, but carry meaning.
That not only stand out on the mountain, but also stand for something greater.
BELIEVE Snowboards redefines what a riding experience feels like—purpose-driven, faith-infused, and deeply connected. We are not just selling snowboards; we are strengthening minds, uniting hearts, and building a global community of BELIEVERS. Through oneness, peace, and belonging, we inspire riders to connect—not just to their boards, but to their faith, a positive message, and to God. With our unique designs, empowering messages, and unwavering positivity on and off the slopes, we invite you to embark on the journey of Ridefullness. May God be with you.
In a culture where it’s become normal to glorify rudeness, indifference, or the dark aesthetics of skulls, demons, and energy drink hype, we choose a different path. BELIEVE is building a space where caring is powerful, where faith in God—or the universe, or simple human kindness—can be shared openly. We embrace wellness alongside extreme sports, proving that kindness, positivity, and balance can be just as cool as recklessness. You don’t need Doritos and Mountain Dew to feel alive on the mountain; you need connection, authenticity, and community. That’s why the BELIEVERS Podcast exists—to amplify voices of compassion, wellness, and joy in a world often pitted against them.
Our vision doesn’t stop at boards or podcasts. The goal is to expand this movement into real-world gatherings—events, retreats, and even music festivals that embody the Ridefullness spirit. Imagine a physical space where the energy of our forum and community collides on the mountain and beyond. A place where riders can meditate at sunrise, shred all day, then celebrate at night in music and fellowship. A place where we magnify each other’s light and build a culture of belonging that stretches far beyond snowboarding. Together, we are not just riding—we are reshaping what it means to belong.
At BELIEVE, we craft snowboards that are not just built to endure the mountain’s toughest trials, but to conquer them with grace and grit. Our mission is steeped in unshakeable beliefs: Love, positivity, humility, balance, and above all, faith in God. Through these foundational values, we transform raw potential into pure excellence, riding high on a wave of divine inspiration. We don’t just create snowboards; we craft dreams forged in faith and fueled by the boundless spirit of the mountains.
In a world overshadowed by negativity and fear, we envision a brighter path. At BELIEVE, we stand as a beacon of hope, striving to be a counterbalance to this darkness and spread goodness wherever we ride. Our mission is to redefine adventure by crafting innovative, high-performance snowboards that inspire freedom, love, and joy. We aim to connect riders with the majestic embrace of nature and foster a global community of BELIEVERS. Together, we don’t just conquer mountains—we elevate spirits and ride the wave of positivity.
BELIEVE is a business built on faith, fellowship, and freedom.
We don’t just include God in what we do—God is the CEO. Every board, every design, every decision is made through the lens of divine alignment. This isn’t about religion—it’s about resonance. A call to make faith visible, joyful, and real in a world where spiritual connection often feels hidden or off-limits.
Our community is built for people on a journey—whether they’re rediscovering belief, deepening it, or just waking up to the idea that maybe… there’s something more. Through our storytelling, our events, and our designs, we’re creating a space where awakening is welcome, and spirituality is celebrated, not silenced.
At BELIEVE, we ride with purpose—and we rise with God
Founder
A passionate snowboarder and devoted man of faith, Evan Falconer found a way to fuse his two deepest callings into a singular mission: BELIEVE. As the visionary behind the brand, he is responsible for day-to-day operations and the company’s creative direction. Evan brings not only energy and authenticity to the helm but also a deep understanding of BELIEVE’s core values—ensuring every decision, product, and partnership reflects the spirit of the community it serves. Evan also currently leads brand development and fulfillment operations.
Gratitude.
Co-Founder
With nearly two decades of experience launching, scaling, and successfully exiting multiple ventures, Brandon Frank brings seasoned business leadership to BELIEVE. A certified Project Management Professional (PMP) holding certification from Cornell University, Brandon has over 10 years of experience managing complex projects and corporate systems. As Vice President, he oversees back-end administration, financial strategy, and project execution, while serving as a strategic advisor and operational partner to the President. Brandon also contributes his extensive background in marketing and media production, with experience designing and running customer service and loyalty programs across multiple industries.
